How ironic, when just the opposite is true. Insidious industry slogans that proclaim that "Milk does a body good" and "Meat is Real Food for Real People," continuously condition us into believing that without animal products, we would wither and die (or at the very least, become sick or frail). This pervasive ideology is ingrained in us from earliest childhood by our parents, teachers, friends, and community. What is the belief system that enables us to love some animals and eat others? Social psychologist and professor of psychology and sociology Melanie Joy calls our underlying assumptions about meat eating (eg, that it's natural for us, it's a given, and it's the way things are and the way they've always been), carnism. "Never underestimate your power to change yourself."
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